Seifried Estate was established by Hermann and Agnes Seifried when they planted their first vineyard in Upper Moutere in 1973, well before the Marlborough wine region had been established. At the time, Nelson was well known for its hops, tobacco and apples, and Hermann recognised this was a potential location to plant vines.

Almost fifty years later, Seifried farm over 300 hectares of vineyards, across nine sustainably-accredited vineyard locations throughout the Nelson region.
In 2014 Agnes and Hermann were recognised for their contribution to the New Zealand grape and wine industry by being inducted as Fellows of New Zealand Winegrowers, one of the New Zealand wine industry’s greatest acknowledgements.

This was the first time in its history that a husband and wife team were recognised, and the first time a woman has been honoured.

Nelson is renowned as New Zealand's ‘Sunshine Capital’, receiving approximately 2,400 hours of sunshine annually. The warm days and cool nights help grapes develop intense flavour, vibrant aromas, and balanced natural acidity. At the same time, Seifried Estate’s vineyards occupy a number of locations, each with unique soil compositions and microclimates.

The Redwood Valley vineyard soils are a heavy clay loam, and have a high water-holding capacity, supporting varieties like Sauvignon Blanc, Chardonnay, Pinot Gris, Riesling, and Gewürztraminer. By contrast, Rabbit Island and Queen Victoria vineyards have sandy, silty coastal soils (which are very porous and have limited water retention), and distinctly coastal weather. And vineyards like Brightwater and Edens Road feature gravelly soils with excellent drainage, ideal for cultivating varieties that thrive in well-drained conditions.